On September 3 the Campaign for
Real Pet Food was launched by Joe Ingles. Joe,
who is best known for his 6 years on the BBC program 'Vets in Practice'
as well as his current role as The One Show vet, is the driving force
behind the Campaign for Real Pet Food. As well as practicising as a vet
in Oxfordshire and working in the media, Joe also runs his own natural
pet food company, Pets' Kitchen.
Joe Ingles says:
"I set up the campaign because I am passionate about pets and believe
they deserve better food - and their owners deserve better information
to help them make informed choices. I hope that we can
make a real difference to the pet food industry - and to the health and
wellbeing of our pets."
The Real Pet
Food Campaign is concerned by the lack of openness and honesty in pet
food labelling. Behavioural problems in children caused by food
additives are increasingly common and it is thought that the nation's
pets are suffering similar reactions to their diet. Natural pet
food manufacturers are also supporting the campaign, pledging only to
use high-quality individually identified ingredients. Visit www.crpf.org.uk for more information.
